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Decisions that take three months or more begin with a shortlist of buyers’ preferred vendors. Paid social builds that familiarity before the first sales call.
Many people weigh in on each purchase. Ads reach each role by seniority and function, and DBSL sales intelligence identifies the members of that committee and where they fit in the decision-making process.
Leads are easier to work when they arrive with context. Social Activation delivers leads from an audience with buying signals, and qualified leads carry sales intelligence, so you know who you are speaking to and why they are worth your call.
Buyers form opinions well before they fill in a form. Social Activation includes signals and metrics that help you understand their interest, from engagement to asset downloads across five platforms, so early interest becomes visible to your team.
Millennial and Gen Z buyers prefer to research on their own. Social Activation reaches them on the platforms they already use, then follows up with personalized content and conversation-ready sales intelligence for your reps.
One shared audience working as one engine
Social Activation is Datamatics Business Solutions’ B2B engine for growing your brand and the demand for it. It uses paid social to power the content and layers in sales intelligence with buying signals, which sharpens retargeting and continually improves campaign effectiveness.
Paid social builds familiarity on the platforms where buyers research, and every impression warms the audience. Demand generation engages that same audience through content syndication. Leads that qualify arrive with conversation-ready sales intelligence, so your team can open a more informed and solution-forward conversation.
Builds familiarity with your brand while buyers are still researching, and warms the audience for demand generation.
Turns the audience paid social has warmed into qualified leads.
Gives your sales team conversation-ready sales intelligence before the first call.

Precision targeting by job title, company size, firmographics and seniority.

Wide reach among Millennial and Gen Z buyers.

Visual storytelling that reaches Millennial and Gen Z buyers.

Video that reaches buyers in the middle of their research.

Each stage feeds the next and the last feeds the first, so the whole engine runs as a closed loop
Paid social builds brand recognition and captures buying signals on the platforms where buyers research
Engagement, dwell time, content downloads and social interaction data are pooled, along with other signals, to shape one shared audience.
Demand generation works from the same audience, built around people who already responded to your paid social.
Leads that qualify can carry any of 19 company and contact sales intelligence attributes, so your team knows who the buyer is and how to open the conversation.
Watch a social ad view become a conversation-ready lead, with sales intelligence to open the call
Hemant Jain
Paul Vandekamp
Paul Vandekamp
Paul Vandekamp
Paul Vandekamp
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