A Canadian cybersecurity company targeting MSPs and SMEs across North America needed to generate sales-ready leads by reaching senior decision-makers — Director level and above. A single outreach channel wasn’t enough to break through the noise and drive meaningful engagement with this niche audience.

DBSL built a blended content syndication strategy combining voice and email touchpoints, powered by AI-driven targeting to identify high-intent buyers with proven purchasing behavior. Personalized engagement journeys aligned each touchpoint with content that resonated at every stage of the funnel, accelerating BANT qualification and shortening the path to conversion. The result: 300 sales-ready leads, a 69% lead-to-opportunity conversion rate, and a 45% increase in marketing ROI.

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