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Social Activation
Social Activation

From First Ad to Conversation-Ready Lead

Find buyers before they find you

Social Activation from Datamatics Business Solutions reaches B2B buyers on LinkedIn, Meta, YouTube and Reddit before their preferences are formed and throughout the buying funnel. Paid social and demand generation share one audience, and qualified leads arrive with conversation-ready sales intelligence to enable your sales team.

Plan a scoial activation campaign

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  • CHALLENGES

Five Situations Social Activation is Built For

Each situation below has a matching answer in the engine.
01

Long sales cycles

Decisions that take three months or more begin with a shortlist of buyers’ preferred vendors. Paid social builds that familiarity before the first sales call.

02

Large buying committees

Many people weigh in on each purchase. Ads reach each role by seniority and function, and DBSL sales intelligence identifies the members of that committee and where they fit in the decision-making process.

03

Syndicated leads without context

Leads are easier to work when they arrive with context. Social Activation delivers leads from an audience with buying signals, and qualified leads carry sales intelligence, so you know who you are speaking to and why they are worth your call.

04

Visibility into early research

Buyers form opinions well before they fill in a form. Social Activation includes signals and metrics that help you understand their interest, from engagement to asset downloads across five platforms, so early interest becomes visible to your team.

05

Younger buying teams

Millennial and Gen Z buyers prefer to research on their own. Social Activation reaches them on the platforms they already use, then follows up with personalized content and conversation-ready sales intelligence for your reps.

  • ABOUT

What is Social Activation

One shared audience working as one engine

Social Activation is Datamatics Business Solutions’ B2B engine for growing your brand and the demand for it. It uses paid social to power the content and layers in sales intelligence with buying signals, which sharpens retargeting and continually improves campaign effectiveness.

Paid social builds familiarity on the platforms where buyers research, and every impression warms the audience. Demand generation engages that same audience through content syndication. Leads that qualify arrive with conversation-ready sales intelligence, so your team can open a more informed and solution-forward conversation.

About Social Activation
of the B2B buying journey happens before any vendor contact Gartner
0 %
of B2B buyers are influenced by social media when making a business decision LinkedIn
0 %
of B2B buyers are now Millennials or Gen Z
%
lift in account conversion when social data is used to trigger content outreach TechTarget/Bombora
0 %
  • WHAT IT INCLUDES

What Social Activation Includes

Builds familiarity with your brand while buyers are still researching, and warms the audience for demand generation.
Paid social

Builds familiarity with your brand while buyers are still researching, and warms the audience for demand generation.

  • Targeting based on pain points and buying signals
  • Reach by role, seniority and function

Turns the audience paid social has warmed into qualified leads.

  • Content syndication to audiences built around people who responded to your ads
  • Personalized assets, emails and landing pages

Gives your sales team conversation-ready sales intelligence before the first call.

  • Up to 19 points of company and contact-level sales intelligence
  • Talking points, target fit, approach and objection handling
Paid social
Demand generation
Sales intelligence
  • HOW IT WORKS

How the engine works

Each stage feeds the next and the last feeds the first, so the whole engine runs as a closed loop

Paid social builds recognition

Paid social builds brand recognition and captures buying signals on the platforms where buyers research

Signals shape the audience

Engagement, dwell time, content downloads and social interaction data are pooled, along with other signals, to shape one shared audience.

Demand generation engages the warm audience

Demand generation works from the same audience, built around people who already responded to your paid social.

Leads arrive with sales intelligence

Leads that qualify can carry any of 19 company and contact sales intelligence attributes, so your team knows who the buyer is and how to open the conversation.

  • SEE IT IN ACTION

See Social Activation in action

Watch a social ad view become a conversation-ready lead, with sales intelligence to open the call

Plan a Social Activation Campaign
  • WHY DBSL

Why Work with Datamatics Business Solutions

One partner for paid social, demand generation and sales intelligence
  • One engine for paid social, demand generation and sales intelligence together
  • No purchased lists, only audiences built from real engagement
  • Built for enterprise B2B across 40+ industries
  • 45+ years of B2B demand generation experience, and counting
  • 1,100+ global clients, and the number just keeps growing
Diverse group of professionals in a modern office conference room smiling and chatting around a glass table with laptops and documents.
  • BLOGS

Blog Posts on Early Buyer Research

Articles on the dark funnel, preference marketing and content syndication.
  • B2B Demand Generation

5 B2B Demand Generation Best Practices in 2023 for the Digital Age: Leveraging Technology for Growth

  • Market Research

Market Intelligence and The Art of Staying Ahead of Competition

  • B2B Demand Generation

10 Questions to Evaluate B2B Demand Generation Services in the US (+ Scoring Template)

  • B2B Demand Generation

Marketing Qualified Leads (MQLs):
How to Identify & Generate Them

  • B2B Demand Generation

Why Should You Outsource Appointment Setting Services?  

  • B2B Demand Generation

Demystifying B2B Sales Prospecting: Methods That Work Today

  • B2B Demand Generation

Demand Generation Services for Manufacturing: Reaching Multi-Stakeholder Technical Buyers

  • B2B Demand Generation

Demand Generation Pricing: Retainer vs. Performance-Based Models

  • B2B Demand Generation

Choosing a B2B paid social partner built for zero-click buying

  • B2B Demand Generation

Customized demand generation solutions for every stage of business growth

  • FAQs

Social Activation questions, answered.

Still have questions? We've got answers.

Our team can answer them in a conversation.

Talk to Our Team

1. What is Social Activation?

Social Activation is DBSL’s B2B demand engine. It combines paid social, demand generation and sales intelligence in one solution, so social engagement leads to conversation-ready leads.
LinkedIn, Meta (Facebook and Instagram), YouTube and Reddit.
Leads that qualify can carry company details, technology use and lead-level details, plus sales intelligence such as pain points, buying signals, role analysis, talking points and objection handling.
Enrichment applies to leads that qualify, and it is specific to each company and lead. Potential enrichments include 19 company and contact sales intelligence attributes. Which fields appear depends on whether enough information is available to generate an accurate insight.
Yes. Landing pages match your brand’s look and feel, and they can be personalized to the individual reader beyond role or title.
B2B teams in SaaS, IT services, BFSI, healthcare, manufacturing, media, events and consultancy. The situations near the top of this page are a good guide.
Contact the DBSL team at marketing@datamaticsbpm.com to plan your campaign.
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