Understanding Buying Group Marketing: The Ultimate Guide
It’s 9 a.m. You’ve just settled into your desk, coffee in hand, ready to make the sales…
Post by 
How to Identify Micro-Influencers in Buying Groups and Engage with Them
If you’re selling B2B, chances are you’re not talking to just one person—navigating a buying group of…
How Buying Group Acquisition Helps for Successful B2B Deal?
It’s not a secret—B2B decisions are complex. Yet, there’s one aspect most marketers miss entirely: buying groups.