Marketing Efficiency & Marketing Effectiveness: How CMOs can Pivot from Efficiency to Effectiveness
Today, marketing is no longer only about promoting products. CMOs and marketing teams are expected to be…
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4 Ways of Marketing in a Cookieless World
Often the most efficient marketing strategies turn out to be an irritation for the end users. However…
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How to Build a B2B Sales Funnel & Optimize Conversions
Creating a sales funnel doesn’t mean your work is done. This is where the actual work begins.…
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The Theory of Glengarry Glen Ross in the era of IoT
It is now part of sales folklore that every salesperson worth his salt must have watched…
Why your B2B Marketing Efforts are failing?
According to Gartner, “the average financial impact of poor data on businesses is $9.7 million per year.…