Overview
A major U.S.-based technology company operating in the Banking and Telecommunications space had a wide partner network across North America and EMEA — but it was underperforming. Scattered engagement, low-quality leads, and the absence of co-branded initiatives were eroding both pipeline contribution and partner trust.
DBSL built and executed a structured partner marketing program that brought strategy and accountability to the ecosystem. By delivering high-quality, sales-ready leads through targeted outreach and co-branded initiatives, we helped the client restore partner confidence and drive measurable results. The outcome: over 2,000 qualified leads and a 60% boost in pipeline contribution.
